- The Cameroonian Experience in a Global Perspective

Teke Ngomba

Since 1990, Cameroon, like most countries in sub-Saharan Africa has been experiencing significant political, socio-economic, technological and cultural changes. Some of these changes have included the multiplication of political parties and media outlets; the weakening of traditional rulers’ authority in the face of a changing society and the fluctuations in voters’ enthusiasm, to name just these. Within such a changed and changing context, the main focus of my research project is to find out how political parties in Cameroon communicate to and with their electorate and the adaptive approaches they are using to adjust their campaign communication strategies to a changing electoral environment. Overall, through an empirical mapping of these, the project aims to analytically document how political campaign communication has changed in Cameroon from 1992 to 2008 and the theoretical implications of these processes to the study of both political campaign communication and its changes.